The MIPJUNIOR Pitch KIDS-TWEENS (6-12) is evolving to reflect the fast-changing Kids landscape.
This international competition is open to creators of bold and original IPs for children, with the greatest potential for TV and/or digital & Streaming platforms - whether these IPs are completely new or originated from social media, gaming, books, e-books, podcasts or other.
Finalists will have the opportunity to pitch in front of a panel of top commissioners and licensing experts at MIPJUNIOR 2025.
Projects submitted must meet the following selection criteria:
✔ Adapted for TV & streaming platforms
✔ Projects from Early Stage (0% to 25% financed) to In Development (from 25% to 75% financed)
✔ Entertainment content targeting KIDS-TWEENS (6-12) audiences (all genres)
✔ Creativity & Originality in storytelling techniques, characters, look, story and themes
✔ Worldwide appeal
✔ Potential for TV and multi-platform brand extension
✔ Potential for licensing & merchandising
✔ Awareness about the importance of meaningful content for KIDS-TWEENS (6-12) audiences (Diversity & Inclusion, Mental Health, Sustainability)
The pitch definitely helped; it validated the commercial potential and appeal of the property. As development investment is highly risky, the positive momentum out of the pitch encouraged us to make the decision to commit meaningful resources to Team Pom.
Wind Sun Sky Entertainment, Canada
Fantastic to pitch in MIPJUNIOR last year. Big events like the MIP markets are very competitive and having a project selected for the pitch gives you something to talk about in meetings and help people remember you and your project. The best part for me was the amazing audience response. I had so many people coming to speak with me after the presentation – and even in other events people have come up to tell me how much they enjoyed my project Flora.
Birdo, Brazilian
To be the only UK entry and the only live-action factual pitch to make the final was massive. It allowed us to get a foot in the door with producers, broadcasters and distributors we got to meet in Cannes, and it led to endorsements from the likes of Chris Packham and the office of TRH The Prince of Wales.
KMTV, UK
Company: Beakus
Country: United Kingdom
Genre: Animation
Synospsis: 'Monsieur Roscoe' follows the capers of a rather silly happy-go-lucky basset hound called Roscoe. Every day he opens his store, Roscoe's Repairs, and is visited by townsfolk carrying broken objects that mean the world to them - a bobble hat with detached bobble, a broken bell with no 'ting', or a deflated football.
Roscoe loves nothing more than helping people, so he sets about finding a 'fix' for the broken objects. Of course he never takes the easy option, and is usually found cycling around town in search of tools, parts, and very often food! Larger-than-life, Roscoe is loved by everyone despite his antics. He's also accompanied by Fry, his goldfish companion, who tries to advise Roscoe along the way. This comes in especially useful when Roscoe forgets his 'words' - Roscoe doesn't actually speak the same language as the townsfolk, and though he does his best he sometimes forgets important words. With Fry's help - and a callout to the audience - Roscoe learns new words every day, helping him to complete the task, and also become that little bit more understood. 'Monsieur Roscoe' is an animated series that encourages bilingualism through heartfelt stories of fixing and friendship.
Company: Birdo
Country: Brazil
Genre: Animation
Synospsis: Bia is the most excited, intense and musical 5-year-old you’ll ever meet. She uses music as inspiration to do everything. Whether it’s a pop-funk tune to build up her confidence and rock out in her dance performance or a rock n’ roll hit to boost her courage and play with the older kids. But Bia’s relationship with music goes far beyond…
When she puts her favorite headphones on, Bia’s musical energy becomes so powerful that it explodes into funny little creatures: THE BEATS! Every song inspires a feeling in us, and every one of these feelings takes shape in a Beat. When Bia brings them to life, that’s usually when everything turns into the craziest music video!
Company: Dominion of Drama Ltd.
Country: United Kingdom
Genre: Animation
Synospsis: When Mum brings home a new dog, Nikki, she urges siblings Casey and Terri that “dogs need jobs” to keep their brains stimulated their bodies busy. The kids take this order literally and they attempt to get Nikki employed in a real job (ranging from fire-fighter to tax accountant, from landscape gardener to trial attorney) which she invariably messes up (by being a dog) with a mix of hilarity and chaos but also learning about real-world jobs in a kid-friendly way (akin to Richard Scarry “Busytown” books).
Each episode, Casey and Terri get Nikki a new job in “real world” with hilarious and sometimes disastrous results. We play the conceit straight, but the job placements are actually make-believe and played out in the siblings’ backyard akin to the way Muppet Babies playfully brought fantasy play to life. Based on the new picture book by Jeff Norton.
Company: Paper Jet
Country: South Africa
Genre: Animation
Synospsis: Pumpkin Pie comes off from a long generation of magical healers but like all magic, there are rules. To access her special gift, Pumpkin needs to complete a task from their family book of magic, The Komvandaan. This book reveals itself to family members at times of great learning. When Pumpkin transfers to a prestigious new school, she struggles to navigate this new world of wealth and cruelty, especially from the mean girls, The Swishers.
As Pumpkin struggles to fit in, she loses sight of her magical task and begins to lose her identity. Her family soon suffers the consequences and begin to lose their magical gifts. Pumpkin must journey on a battle not only to conquer the bullies on the outside, but the bully within, or else risk losing both her identity and her family’s heritage. Through a celebration of original South African music, magical realism and heart, this is the story of a little brown girl’s journey to self-acceptance and learning that it is our differences that make us special. One curl at a time, Pumpkin finds her Queen.
Company: Toon2Tango GmbH & Co.KG
Country: Germany
Genre: Animation
Synospsis: Welcome to the wonderful world of the Littlest Robot– Fantastical stories of adventure and discovery of a simple little robot no bigger than a teacup. With no apparent special robot functions, his animal friends soon find out through their adventures together that it’s actually his ability to learn from his and their feelings (and to help them do the same in the process) that makes him so very special.
A new story starts the moment Littlest Robot’s switch on the side of his head flicks to the ‘on’ position, then he and his friends are off again, embarking on a yet another one of their many wondrous adventures. And should Littlest Robot become overwhelmed by a situation or problem at some point, he simply reboots himself by switching off his switch until he is refreshed again and better equipped to resolve it. These are thought provoking honest stories about a very eclectic group of friends, each with unique personalities and differences, becoming aware of themselves and others and finding out how they fit together as a group. The more challenges they face and discoveries they make, the more they learn and grow as individuals, and the tighter their bond of friendship gets.
Stay informed about special offers, and updates from MIPJUNIOR.
Get the latest insights, trends, and breakthroughs in the ever-evolving realm of the TV & Content Industry.