The MIPJUNIOR Pitch KIDS-TWEENS (6-12) is evolving to reflect the fast-changing Kids landscape.
This international competition is open to creators of bold and original IPs for children, with the greatest potential for TV and/or digital & Streaming platforms - whether these IPs are completely new or originated from social media, gaming, books, e-books, podcasts or other.
Finalists will have the opportunity to pitch in front of a panel of top commissioners and licensing experts at MIPJUNIOR 2025.
Deadline to submit your project: 21 August 2025
✔ Adapted for TV & streaming platforms
✔ Projects from Early Stage (0% to 25% financed) to In Development (from 25% to 75% financed)
✔ Entertainment content targeting KIDS-TWEENS (6-12) audiences (all genres)
✔ Creativity & Originality in storytelling techniques, characters, look, story and themes
✔ Worldwide appeal
✔ Potential for TV and multi-platform brand extension
✔ Potential for licensing & merchandising
✔ Awareness about the importance of meaningful content for KIDS-TWEENS (6-12) audiences (Diversity & Inclusion, Mental Health, Sustainability)
Deadline to submit your project: 21 August 2025
The pitch definitely helped; it validated the commercial potential and appeal of the property. As development investment is highly risky, the positive momentum out of the pitch encouraged us to make the decision to commit meaningful resources to Team Pom.
Wind Sun Sky Entertainment, Canada
Fantastic to pitch in MIPJUNIOR last year. Big events like the MIP markets are very competitive and having a project selected for the pitch gives you something to talk about in meetings and help people remember you and your project. The best part for me was the amazing audience response. I had so many people coming to speak with me after the presentation – and even in other events people have come up to tell me how much they enjoyed my project Flora.
Birdo, Brazilian
To be the only UK entry and the only live-action factual pitch to make the final was massive. It allowed us to get a foot in the door with producers, broadcasters and distributors we got to meet in Cannes, and it led to endorsements from the likes of Chris Packham and the office of TRH The Prince of Wales.
KMTV, UK
Company: Beakus
Country: United Kingdom
Genre: Animation
Synospsis: 'Monsieur Roscoe' follows the capers of a rather silly happy-go-lucky basset hound called Roscoe. Every day he opens his store, Roscoe's Repairs, and is visited by townsfolk carrying broken objects that mean the world to them - a bobble hat with detached bobble, a broken bell with no 'ting', or a deflated football.
Company: Birdo
Country: Brazil
Genre: Animation
Synospsis: Bia is the most excited, intense and musical 5-year-old you’ll ever meet. She uses music as inspiration to do everything. Whether it’s a pop-funk tune to build up her confidence and rock out in her dance performance or a rock n’ roll hit to boost her courage and play with the older kids. But Bia’s relationship with music goes far beyond…
Company: Dominion of Drama Ltd.
Country: United Kingdom
Genre: Animation
Synospsis: When Mum brings home a new dog, Nikki, she urges siblings Casey and Terri that “dogs need jobs” to keep their brains stimulated their bodies busy. The kids take this order literally and they attempt to get Nikki employed in a real job (ranging from fire-fighter to tax accountant, from landscape gardener to trial attorney) which she invariably messes up (by being a dog) with a mix of hilarity and chaos but also learning about real-world jobs in a kid-friendly way (akin to Richard Scarry “Busytown” books).
Company: Paper Jet
Country: South Africa
Genre: Animation
Synospsis: Pumpkin Pie comes off from a long generation of magical healers but like all magic, there are rules. To access her special gift, Pumpkin needs to complete a task from their family book of magic, The Komvandaan. This book reveals itself to family members at times of great learning. When Pumpkin transfers to a prestigious new school, she struggles to navigate this new world of wealth and cruelty, especially from the mean girls, The Swishers.
Company: Toon2Tango GmbH & Co.KG
Country: Germany
Genre: Animation
Synospsis: Welcome to the wonderful world of the Littlest Robot– Fantastical stories of adventure and discovery of a simple little robot no bigger than a teacup. With no apparent special robot functions, his animal friends soon find out through their adventures together that it’s actually his ability to learn from his and their feelings (and to help them do the same in the process) that makes him so very special.
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